By Steven Denekas

Steven Denekas and Alexis Stepanek of Dept investigate the gap between personalization’s potential and its reality for commerce brands.

The issues facing e-commerce businesses every day are deep. Their world is more complex than ever, and there’s no sign of it slowing down. Daily dealings include complex organizational structures, hard-to-identify insights, legacy tech, meetings-upon-meetings, and struggles to gain consensus.

Each one of these issues is the enemy of progress.

Customers are becoming increasingly frustrated too. 73% of retail customers use multiple shopping channels, researching what fits their needs best. They struggle with a lack of personalization, clunky experience Read full story ›

Source: The Drum