Pets at Home has signed as sponsor of ITV show Paul O’Grady: For The Love Of Dogs, which will see the retailer become the fully integrated sponsor of the new series.
The on and off-air partnership, negotiated by ITV Commercial and Carat on behalf of Pets at Home, will be activated through broadcast, online, mobile and licensing elements. The idents will be produced by Krow Communications.
Scott Jefferson, marketing director at Pets at Home said: “We are extremely proud to be sponsoring this year’s season of Paul O’Grady: For the Love of Dogs. The show does an amazing job of highlighting Read full story ›
Source: The Drum
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