Speaking with The Drum, Sophie Blum, the vice president of marketing for Procter & Gamble’s EMEA and India region, voiced her belief that the increasingly fragmented digital landscape poses the entire media industry with a key challenge it must collectively rise to meet.
On the sidelines of this month’s Dmexco conference, the marketer told The Drum she believes her brand has a part to play in creating a “common language and a common kind of metric” that will aid both client and agency players in the digital space.
One particular source of chagrin to the P&G marketing department is the challenge of Read full story ›
Source: The Drum
Industry News