Proctor & Gamble has taken Unilever’s crown as the number one global advertiser after nine of its campaigns made the Warc 100, versus rival Unilever’s three.
According to the results released today (1 March), which form part of Warc’s annual ranking of the world’s best marketing campaigns and companies according to their business impact, P&G’s campaign success follows the FMCG business’ efficiency drive over the past few years, which saw it cut spend on ‘non-working media’ and shift campaigns over to digital.
“Procter & Gamble’s strong performance in the current Warc 100 reflects the company’s continuing ability to develop powerful Read full story ›
Source: The Drum
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