By Sarah Vizard

The report, the Warc 100, found that P&G was the most effective advertiser with nine campaigns in the top 100. These include #LikeAGirl by Leo Burnett for its Always brand, ‘Touch the Pickle’ by BBDO for Whisper and Old Spice’s ‘Smellcome to manhood’, from Wieden+Kennedy. The Warc 100 is a ranking of the world’s best marketing campaigns and companies according to business impact.

While Unilever remains a “very effective advertiser”, it saw its position slip from first in 2015 to second this year with just three campaigns in the top 100. Warc says that while both companies have been <a target=_blank Read full story ›

Source: Marketing Week