By Nick Ward

With National Tea Day upon us, tea is likely to be on the minds of many today, but how can tea brands make sure they stand out from the crowd?

The UK tea market has suffered a long-running volume decline since 2010, yet, from a branding perspective, it remains a stable category, populated by solid, well-recognised marques.

Today’s tea marketers find themselves under growing pressure from within and beyond their category. All manner of drinks now vie for the drinking occasions that were once classically held by a ‘nice cup of tea’. The sector’s largest segment, black tea, is failing to Read full story ›

Source: The Drum