By Jennifer Faull

P&G is trailing a subscription service for its Tide washing powder as it presses ahead with its plans to be “more present” in direct-to-consumption e-commerce channels.

But, beyond that, the FMCG-giant was reportedly caught off guard by how popular the Dollar Shave Club – an online subscription service for razors – proved to be among consumers, and the resulting effect it had on sales if its own razor brand, Gillette.

Now, with Unilever having confirmed late last night (19 July) that it has bought Dollar Shave Club for some $7bn the reasons for P&G to up its game in this Read full story ›

Source: The Drum