The Professional Golfers’ Association (PGA) has struck livestreaming deals with Twitter and online sports publisher GiveMeSport to expand the reach of the PGA Championship outside of traditional TV broadcasting.
The BBC won the race for live UK coverage of the US PGA Championship in July after the organiser opted not to renew a deal with Sky Sports in favour of a “multi-platform” alternative. But critics – chiefly R&A’s chief executive Martin Slumbers – have branded BBC’s golf coverage as “tired and outdated”.
To ensure the August championship reaches as many eyeballs as possible, BBC coverage will Read full story ›
Source: The Drum
Industry News