Fresh from being crowned Global Marketer of the Year, Procter & Gamble’s (P&G) top marketer Marc Pritchard says China and the potential of 5G are top of his list of priorities as he looks to diversify the FMCG giant’s marketing efforts.
North America might be P&G’s biggest market, but its chief brand officer Marc Pritchard is looking to China as the region that will drive the consumer good’s giant’s marketing transformation efforts.
“If you want to see the future look to China,” is Pritchard’s advice to his marketing peers. “China is where there is transformation happening. The market flipped a few years Read full story ›
Source: The Drum
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