By Taruka Srivastav

Indian Postal department, in collaboration with the Coffee Board, has launched its new coffee scented stamps in order to give a branding push to Indian coffee.

Telecom minister Manoj Sinha released the stamp in the presence of commerce and industry minister Nirmala Sitharaman, which are a collector’s version and are priced at Rs 100.

Sitharaman, said: “Today is an age of branding, we need to brand everything, we need to sell everything, we need to have high profile marketing for everything to even reach the lower end of the pyramid.”

She further added, “promotion of Coffee, <a target=_blank Read full story ›

Source: The Drum