By John Glenday

Tobacco giant Philip Morris has launched a life insurance business, Reviti, that will offer discounted plans to former smokers.

The company will initially sell its services to customers in the UK, with plans to roll out in other global markets in time.

People who have kicked their smoking habit in favour of e-cigarettes or a heated tobacco device will be rewarded with improved rates (clocking in at an average of 2.5% off premiums), as part of the Marlboro owner’s ongoing efforts to become a “smoke-free” business.

People who switch to Philip Morris’ heated tobacco product Iqos for three months will receive Read full story ›

Source: The Drum