By Rebecca Stewart

Philips may be ramping up its in-house media capabilities but it has stressed that despite outside perceptions it isn’t looking to become a media agency.

Last year, Blake Cahill was tasked with unifying Philips’ digital capabilities across the 17 markets and 100 countries where it advertises. It came with a shift in job title from global head of digital and social marketing to senior vice-president of global digital marketing and media – the inclusion of the second ‘m’ word hinting that the 126 year-old business wanted to claw back more control over its media spend.

However, Cahill told The Drum that while Read full story ›

Source: The Drum