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Phineas T. Barnum uses print ads to drum up excitement for his circus

on Mar 28, 2016 | 0 comments

By Minda Smiley

To kick off its 120th anniversary, the Advertising Club of New York will be recalling pivotal moments throughout history that have forever impacted and helped to evolve the industry as we know it today.

The emergence of advertising in America began in the 1840’s when Volney B. Palmer opened the first American advertising agency in Philadelphia.

By 1860, there were 20 agencies in New York City. As reported in the New York Tribune, the advertising industry doubled at the close of the decade.

In 1850, it was Phineas T. Barnum who employed newspaper ads, handbills, and broadsides to drum Read full story ›

Source: The Drum