By Rebecca Stewart

As part of its extensive campaign to mark its 20th birthday, Pokémon enlisted an army of one of its best known characters, Pikachu, to mark the occasion in Manhattan.

20 mascots dressed in costume as the fuzzy yellow monster took to Times Square to kick off proceedings, making their way across the city stopping off at locations including Brooklyn Bridge and Penn Station.

Delighted fans took to social to share their spottings of the character under the Read full story ›

Source: The Drum