By John Glenday

A pilot scheme to introduce age ratings to online music videos is to begin on Friday as part of moves to bring the industry into line with film and television.

Sony, Universal and Warner Bros have all signed up to the initiative with YouTube and Vevo also getting on board, although the scheme will only affect artists signed to UK labels for now.

Furthermore people actually viewing such videos won’t even notice any difference until the end of the year – when the system is rolled out fully.

The new system is being overseen by the British Board of Film Classification which will Read full story ›

Source: The Drum