Q: How can marketers use Pinterest to create brand advocates?
Brands can participate on Pinterest by creating high-quality boards and pins that will help people find inspiration. Also, by including the ‘Pin it’ button on their website, brands enable pinners to easily save content to Pinterest where it can live and be discovered by other pinners who are searching for similar content. Each time someone pins an object, they’re saving it for themselves but they’re also sending a signal to other pinners of their love for that brand, essentially becoming a brand advocate.
Q: How is Pinterest adding to its functionality to Read full story ›
Source: Marketing Week
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