By Shawn Lim

Pizza Hut has launched a new campaign which wants to show how uncomplicated food should be.

The video for the campaign, created by Ogilvy & Matter Singapore, shows a group of food lovers in a therapy session, where they share their dismay about ‘food overcomplication and pretentiousness’ they have encountered.

According to the brand, even though Singapore’s culture today sees people insisting on taking photos of their food before eating, never ending food trends and complicated menus, there are younger Singaporeans are looking for ‘simple, precious moments’.

“This brand platform aims to drive local resonance in Singapore while staying in line with our Read full story ›

Source: The Drum