By Alice Crick

It is a fact that for the vast majority of businesses, spending has been reduced. Marketing activity will be paused as budgets are locked down. When livelihoods and salaries are on the line, every penny spent must be examined (there’s a loo roll gag in there somewhere, but it’s probably too soon).

This halting of spending is inevitable and mostly sensible. The short term priority, as a business, has to be to make enough to survive this.

But during this quiet time, there is an opportunity to take a step back, review what we have been doing, and start to put previously Read full story ›

Source: The Drum