Do It Day, The Drum’s mission to prove marketing can change the world, got underway today at Plan It Day, where 14 leading brands challenged around 200 of the industry’s finest creative talents to come up with solutions to real-world challenges.
In a supercharged version of the usual creative process, the day began with the brands, who included Coca-Cola, NSPCC and IBM, briefing teams of creatives, planners and technologists on the problems they wanted to solve. The teams then spent the day working on their responses to the brief before pitching them to the brands a matter of hours Read full story ›
Source: The Drum
Industry News