By Shawn Lim

Plano has released a campaign to highlight how excessive device usage can increase the risk of short-sightedness, which is also known as myopia.

The campaign, called #SeePastTheScreen, is created by IPG Mediabrands for the parental control app, as part of the Interpublic-owned agency’s corporate social responsibility activities.

The campaign wants to use the ‘square eyes’ parable, which refers to how one can go ‘squared-eye’ when watching too much television, to drive home the message that excessive device usage has been scientifically linked to myopia.

Singapore is known as ‘the myopia capital of the world’, as typically eight out of 10 children in Singapore Read full story ›

Source: The Drum