Playboy Enterprises, the parent group of Playboy magazine, is reportedly exploring a sale which could see it fetch up to $500m. The move comes hot on the heels of the publication’s ‘non-nude’ revamp, which was designed to bring it into the digital age.
Sources familiar with the matter told the Wall Street Journal that the adult entertainment empire, owned by Hugh Hefner is considering putting itself on the market.
In January, Playboy put its iconic, five-acre Playboy Mansion in Los Angeles up for sale, which apparently prompted bidders who wanted to buy the whole company to emerge, causing Playboy to Read full story ›
Source: The Drum
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