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Pod people: what marketers need to know about this new kind of 'family'

on Aug 20, 2020 | 0 comments

By Jason Schlossberg

As more people band together during the pandemic, brands need to be aware of the rise of the ‘pandemic pods’ — and design accordingly, says managing director at Huge, Jason Schlossberg.

The Covid-19 crisis has motivated a massive movement of families, the likes of which we haven’t seen in the United States since The Great Migration. According to a Pew Research Center survey, about a fifth of US adults (22%) say they either changed their residence due to the pandemic or know someone who did. Of those adults who moved, 68% say they relocated to a family Read full story ›

Source: The Drum