With its new global brand positioning, PokerStars, the online casino platform aspires for growth as it aims to expand as an entertainment platform beyond its core sports betting offer.
PokerStars currently operates in over 40 markets, with the new positioning running initially across key markets such as Germany, France, Spain, UK, and Canada, and Portugal and with this launch comes the multi-channel ‘I’m in’ campaign that aims to promote three products: PokerStars, PokerStars Sports and PokerStars Casino.
The latest 60-second TV advert communicates the company’s responsibility around creating a safe environment for its betting community, while also promoting its tools and features Read full story ›
Source: The Drum
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