By Rebecca Stewart

Polaroid Eyewear may not be as embedded in culture as its former parent company, but the brand is looking to appeal to a fresh generation of consumers with investment in 250-strong cross-country influencer campaign.

There is no brand more synonymous with instant cameras than Polaroid. In recent years the company has leveraged its iconic status to stage a comeback as a lifestyle brand – it’s become the camera de jour for many bloggers, its familiar white border-adorned pictures cluttering Instagram feeds everywhere.

Less well known is Polaroid Eyewear, the original focus of the business founded by Polaroid inventor Edwin Land Read full story ›

Source: The Drum