By John Glenday

An extended period of political and economic uncertainty has taken their toll on ITV’s projected ad revenue for 2019, with the broadcaster predicting total advertising revenue of just £417m for the year – down from £448m a year earlier.

This 7% shortfall weighed on total revenues which are projected to fall from 908m in 2018 to just £874m this year with a 1% rise in ITV Studios and a 22% increase in VOD failing to offset the decline in spot advertising.

In a trading update ahead of an annual general meeting later this morning the network sought to apportion blame Read full story ›

Source: The Drum