Sorry, but it’s time to talk about Christmas already. Aoife McGuinness, a neuroscience consultant at HeyHuman, explains why post-lockdown planning will be crucial for marketers to get inside customers’ heads if they are to make a success of a festive season like no other before it.
Sorry for using the ‘C’ word. Last week in the UK we were still crowding the beaches, you couldn’t get a seat in a beer garden for love nor money and there wasn’t a fan or air con left on a shop shelf in a 50-mile radius. But we need to talk about Read full story ›
Source: The Drum
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