An FCB Inferno-created TV spot will air on Sunday (1 February) with the line “We help make money easier” to showcase the simplicity of the products newly branded under Post Office Money, such as banking, foreign currency, insurance, mortgages and travel insurance, and will highlight recent changes for the company such as longer opening hours across its branches.
The spot will bring back the characters of Robert Webb and sidekick Doobie the Dachshund who were introduced in the company’s Christmas campaign, ‘Get Christmas Wrapped Up’.
Pete Markey, chief marketing officer at Post Office told Marketing Week that the Christmas campaign was Read full story ›
Source: Marketing Week
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