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Power play: how Fortnite, Dota and Leage of Legends became marketing phenomena

on Oct 18, 2018 | 0 comments

By Shawn Lim

Very few of us had heard of Fortnite a year ago. Now it boasts an obsessive fanbase of hundreds of millions of school kids, teens and adults. eSports, meanwhile, is increasingly a cultural phenomenon, with 20 million people entering the 2018 Fifa eWorld Cup. We look at how gaming went mainstream.

At this year’s Asian Games, athletes from all over Asia won medals for pushing the boundaries of physical strength and sporting competition in disciplines from swimming to sailing to sprinting. For the first time, however, joining these chisel-bodied champions were champions of an altogether different nature – of the console Read full story ›

Source: The Drum