Representatives from across the marketing communications industries came together to fight it out in a survival of the fittest ‘balloon debate’ on The Drum’s double decker bus during Advertising Week Europe.
The debate, hosted by The Drum’s editor Stephen Lepitak, brought together six individuals from advertising, branding, digital, direct, media and public relations. Tasked with debating which one of their industries would best represent the future of marketing communications, panellists were faced with the daunting prospect of being ejected from the bus if they failed to step up to the mark – as judged by an audience of bus passengers.
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Source: The Drum
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