Isobel copywriter Alex Hamilton explores how eBay can win over Gen Z in the battle for the ‘pre-loved’ market.
I’ve got my eye on a nice denim shirt. Dark, petrol blue. Cowboy style. Pearls in the buttons. You know the one. Off to ASOS I go. But wait, stop, my cousin, a Gen Z acolyte, warns me, “You can’t buy it new!”
Huh?
A new generation of shoppers
He’s part of the movement of thrift shoppers that’s grown explosively over the last few years, seeking deals on quality fashion that deserves another chance at love. In fact, 75% of Gen Zs are shopping second-hand, Read full story ›
Source: The Drum
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