Premier Foods is set to up its marketing spend from £25m to £36m across its entire portfolio of brands after seeing success for hero brands, which benefited from healthy marketing investment.
The food conglomerate has been working on restructuring the business and has put in place an investment-led growth strategy that is starting to deliver results.
Mr. Kipling, Cadbury cakes, Oxo and Bisto, delivered gains in volume, value, market share and household penetration in 2015 according to Kantar Worldpanel, and Premier Foods is hoping to replicate that success across other brand, which include Angel Delight and Sharwood’s.
The company announced the news today Read full story ›
Source: The Drum
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