The Premier League has launched its first ever ad campaign to promote its new community programme that aims to work with schools to help educate children across a range of subjects from maths and English to teamwork and sport.
The Premier League Primary Stars campaign has been created by Y&R London and aims to support 10,000 primary schools in England and Wales by 2019, before rolling out to every primary school in both countries by 2022.
The 60-second ad shows primary school children in their classrooms demonstrating how learning with football can be fun, to the emotive words of T.H. Palmer’s Read full story ›
Source: The Drum
Industry News
