By Thomas Hobbs

The Linkedin campaign debuts alongside a 60 second online video advert that documents the hardships facing several young people trying to secure long-term employment. It features a script that reiterates the key job skills picked up from unconventional means such as homelessness and abuse.

Employers that engage with the ‘homeless’ girl’s Linkedin profile will then be transferred directly to the video ad.

“We wanted to show how much young people from troubled backgrounds have to offer and challenge businesses to think twice about how they view these types of candidates,” says Jonathan Burley, executive creative director at CHI&Partners, who’ve Read full story ›

Source: Marketing Week