The number of product recalls in the UK has reached an all-time high as brands fear threats to safety, public health and lasting damage to their reputation sales.
High-profile cases have rocked the food and motor vehicle industries.
Recalls jumped by more than a quarter to 310 over the period November 2014 to October 2015 according to law firm RPC.
Social media, traditional media, and legal scrutiny is leading brands to act in the public interest more quickly than ever before.
My view is public relations practitioners are recognising the opportunity to take an assertive position within management teams alongside finance and legal, so Read full story ›
Source: The Drum
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