Privacy dominates many discussions, and decisions, in the digital sphere. Jonathan D’Souza-Rauto of Kepler EMEA explains why programmatic marketing will have to address the subject this year.
Privacy in its different guises dominated the state of advertising, specifically within the digital space, throughout the course of last year. Whether it was the continued development of the US state-by-state regulatory approach or the consequences of the Digital Markets Act in the EU, it’s a subject that publishers, vendors, and advertisers can no longer ignore.
Big beasts
From the data regulators on a country level – but also as I like to call them, the Read full story ›
Source: The Drum
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