The “Are you beach body ready?” ad, which promoted the brand’s slimming product and featured a woman wearing a bikini, received 378 complaints after appearing throughout the London Underground.
The complaints claimed the ad implied that bodies different from the one pictured were “not good enough” or in some way inferior and that the combination of the image of a slim woman with the “Are you beach body ready?” phrase was “socially irresponsible”.
However after an investigation into the complaints around offence and social responsibility, the ASA has decided that the campaign was not in breach. It recognised that the term Read full story ›
Source: Marketing Week
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