By Minda Smiley

‘Game of Odds,’ Prudential’s mobile and online card game, prompts players to look at the odds of unlikely situations – such as dating a supermodel or dying from a falling vending machine – and order them from least likely to happen to most likely to happen.

The campaign is part of the company’s effort to make life insurance more accessible and fun by giving users the chance to learn about the odds of something happening to them while hopefully encouraging them to visit life insurance experts at Prudential.

In partnership with creative agency Droga5, the insurance firm also launched a Read full story ›

Source: The Drum