By Alison Millington

Comedians such as Bill Bailey, Rhod Gilbert, Shappi Khorsandi and Al Murray will front the campaign. It launches today (3 September) in support of the annual Stoptober event that kicks off on 1 October to encourage England’s eight million smokers to quit for 28 days.

The Stoptober campaign will run nationwide across TV, VOD, digital, radio, PR and social for four weeks and will see the comedians tell personal smoking stories through a “selfie” style video series.

They will also offer quitters different styles of personal support, including distraction, common sense, tough love or comfort, direct to their mobile devices via text Read full story ›

Source: Marketing Week