By Stephen Lepitak

The latest One You campaign from the Public Health England will aim to engage with the middle aged by providing free tools to help them love a healthier lifestyle.

Through the use of the ‘How are You?’ quiz, which has already been taken by over 1m people, the target audience will be persuaded to enquire about their own well being. The quiz takes the user’s lifestyle information, gives them a health score and then links to free localised, personalisable information, apps and tools.

Other health apps include one to promote exercise, an alcohol checker and the Heart Age tool. Read full story ›

Source: The Drum