Digital media consultant Mark Challinor continues the News Horizons series by talking to the people shaping tomorrow’s media. This edition features a Q&A with Joao Pereira, commercial director of Publico.
With a degree in public relations and advertising, Joao began my professional journey in 2005 at Mediacom as a media planner. In 2008, he joined PT Comunicações (now Altice) as a digital media account manager. His role expanded in 2011 when he became the head of advertising sales for IPTV at Altice, and was part of the team that launched the first interactive TV advertising campaigns in Portugal. In 2021, he Read full story ›
Source: The Drum
Industry News
