Puma’s partnership with WBCP for the launch of Superman and Tom and Jerry co-branded apparel, accessories and footwear is an attempt to “diversify the brand to appeal to a new audience”, according to the brand.
The Tom and Jerry collection, which includes trainers and t-shirts, has launched across all of Puma’s global markets barring Chile, while the Superman collection, which includes a Superman caped backpack, is available worldwide with the exception of US and Canada.
Reinhard Dischner, general manager for fundamentals at Puma, told Marketing Week that the partnership is Puma’s first licensed agreement that is exclusively focused on younger consumers.
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Source: Marketing Week
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