When we look back at 2018, it can certainly be seen as a year for brands taking a social stand in a bid to articulate their purpose and indeed why they even exist for their consumers. Brands such as Nike, Iceland, Lush and LadBible have all made their mark, by stepping up and taking the lead in effecting change.
At The Drum Social Purpose Awards judging this year, the jury discussed why doing social good can mean good business, how campaigns can achieve more than just controversy, and how success of Read full story ›
Source: The Drum
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