Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Putting the cart before the horse: Why betting against customer experience could cost you your job

on Jul 26, 2016 | 0 comments

By Tom Dougherty

Last week, William Hill made an announcement that, after 31 years with the company, and two years as chief executive, it had ‘ousted’ James Henderson. The reason? Because he failed to capitalise on a growing online betting market.

A slightly sweeping statement I admit, especially when William Hill has announced it’s experimenting with VR to reinvigorate sports betting and aims to develop ‘ten new innovations a year‘. This certainly seems like a strategy focused on using the latest technology and developing online innovations to drive a closer relationship with customers. So why are the dots Read full story ›

Source: The Drum