PZ Cussons is to launch the first ever brand focused campaign for its Sanctuary Spa brand and has appointed Southpaw as lead strategic and creative agency following a two-way competitive pitch.
Southpaw will now develop the Sanctuary Spa campaign to firmly position the brand with a powerful and emotive idea to catapult awareness and penetration in the highly competitive beauty product sector.
Acquired by PZ Cussons from HG Capital for £75m in 2008, Sanctuary Spa is now a highly successful beauty product brand, with a strong national presence in Boots stores. Southpaw will build upon the success with retailers by developing a Read full story ›
Source: The Drum
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