Qantas is promoting its “groundbreaking” direct flights from Perth to London with two emotional films about homecomings.
The campaign, which will run in both Australia and the UK, tell the story of a Perth family reuniting with family in the UK, and a young Australian couple reuniting in Perth.
The campaign features Martha Marlow’s emotive version of the Randy Newman classic track ‘Feels like Home’. It launched online this week ahead of a TV launch on Sunday 30 April.
The campaign aims to generate awareness and ticket sales for the new flights, which launch in March 2018.
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Source: The Drum
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