By Webb Wright

Alleged human rights’ violations during the construction of the World Cup stadium. Accusations of bribing FIFA officials. And just this morning, the sudden decision to ban in-stadium alcoholic beverages during the tournament. Can Qatar manage to paint itself as an attractive country for future tourists amid such scrutiny and scandal? Experts are skeptical.

Earlier this week, Qatar — host country of the 2022 World Cup — launched a “Feel more in Qatar,” a marketing campaign aimed at boosting the country’s tourism industry. The new ads star Andrea Pirlo, coach of the Italian professional soccer team, who is shown in a variety Read full story ›

Source: The Drum