By Staff Writer

Ahead of The Drum’s second Digital Trading Awards (DTA) in 2015, created to reward best practice in the digital ad trading ecosystem and highlight what brands are leading the way with programmatic strategies, The Drum caught up with DTA judge and Quantcast marketing chief Amit Kotecha about his thoughts on the market.

What are the main challenges in programmatic trading marketing currently and why?

As advertisers start to get to grips with programmatic trading, their focus is shifting. Now that programmatic is more of a mainstay in the digital space, advertisers are getting into the nitty gritty Read full story ›

Source: The Drum