By Gillian West

Organic dairy brand Rachel’s has embraced its heritage in an above-the-line marketing push created by Enter.

At the heart of the creative is Rachel Rowlands and brings to life her creativity and passion through a series of handwritten notes on a personal recipe book and chalkboard.

Running until 30 June 2014, the print ATL campaign will be followed by a second round of activity planned for later in the year.

“Many consumers may not be aware of Rachel’s heritage and the story behind the brand and we are really excited to reveal this advert which demonstrates the passion Rachel puts Read full story ›

Source: The Drum