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Rainbow or not, Nike has learned it can’t just change the England flag

on Mar 22, 2024 | 0 comments

By Gordon Young

Fans are unhappy with Nike’s latest England football strip. No, not the £125 price tag, but its colorful interpretation of the national flag. Gordon Young explores how Nike and other brands may be inadvertently ‘sewing’ division.

In the words of Sir Humphrey – the po-faced civil servant from Yes Minister – it seems a brave decision. An American company has decided to redesign the English flag.

The new Nike kit for the England football team features a rainbow-ish St George’s cross, with stripes of various colors replacing a solid red. And some fans have seen red. The Guardian calls them <a target=_blank Read full story ›

Source: The Drum