By Shawn Lim

Muslims around the world are celebrating Eid al-Fitr to mark the end of Ramadan, by feasting with friends and family. Ramadan campaigns are coming to an end as well.

For many, the Muslim holy month and the succeeding festival to mark the end of the month-long fasting have become key points in the cultural calendar.

However, in 2020, the ongoing coronavirus pandemic has impacted the way Muslims broke their fast and celebrate Eid al-Fitr. Brands have been quick to respond to that, with a majority of campaigns showing how life has changed because of the virus.

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Source: The Drum